Global Social Media Manager (F/M) - #44861

We are hiring a Global Social Media Manager to join the Global Social Media team.

This role is key to shaping and executing Lacoste’s brand-driven and culture-led initiatives across social platforms — with a focus on relevance, creativity, and performance. The candidate will be responsible for building narratives that bridge culture, and audience engagement, particularly on TikTok.

They will lead the planning and execution of activations with a strong cultural component, coordinate with internal teams (Content Factory, Paid Media, PR, Influence) and external partners (agencies, creators), and contribute to a global roadmap of moments and editorial programs.

They will also play a role in defining content guidelines, spotting cultural trends, and driving experimentation in new formats. This role requires agility, cultural sensibility, and strong project management to bring to life Lacoste’s vision at the intersection of sport, fashion, and culture.

Key Skills & Know-how

Deep understanding of TikTok, Instagram, Threads, YouTube, Snapchat, Pinterest, X and broader digital platforms

Proven ability to lead content planning, briefings, and post-campaign analysis

Strong project management skills with ability to coordinate internal and external stakeholders (creative, media, influence)

Editorial sensibility: comfortable working with brand narratives, cultural storytelling, and trend-based formats

Capable of writing clear, strategic, and inspiring creative briefs

Confident using tools like Notion, Jira for workflow tracking and coordination

Ability to analyze content performance and identify optimization opportunities

Background & experience

3 to 5 years of experience in social media management or digital content strategy

Prior experience in managing brand activations or culturally driven social campaigns

Familiarity with fashion, retail, or lifestyle brands operating in fast-paced international environments

Track record of working with creators, influencers, or cultural institutions is a strong plus

Experience interfacing with paid media and influence teams is appreciated

Differentiating factors

Cultural agility: ability to spot trends, turn them into ideas, and embed them into brand narratives

Strategic alignment: bridges long-term brand vision with platform-specific execution

Cross-team collaboration: fluent in working across content, influence, PR, media, and creative

Platform innovation: curious and proactive in testing new formats or storytelling approaches

Ownership mindset: pushes boundaries, challenges status quo, and brings a strong editorial voice to the table